This may surprise more than one, which seems to go against common logic, that by which it seems to be one that provides better cash, not deferred, paid in cash. But has very obvious reasons for many, and some not so used to thinking non-financial / marketinianos terms. Let's give a return to these ideas and find the causes that lead to this brand.
The EFC car
Many many years ago and it is difficult to understand the business of automobile brands without a financial reference, either your own or agreed with a specialist sector. We are talking about the so-called OBEs, Financial Institution Credit, business lenders, which in the case before us is, as we noted either subsidiaries of the parent group of the mark or specialist in consumer credit that they have reached an exclusive agreement or Similar to the commercial network of dealers.
The idea is to facilitate sales relying on such financial facilities. It is very simple to put, keep on the walk to the bank's own doubts or posers who must approve the transaction arise. That is the main business, notwithstanding that it also seeks a return of the financial business. White cat, black cat, it is important to finish billing for brand if the financial subsidiary is 100%.
And for that there are different strategies.
The Leopard and finance
They said in the famous work that something must change so that everything remains the same. And this is the case. Cast a look back. Until recently it was common for financial dealers should offer loans at 0%, no early termination fees (logical, since palmaban money for each monthly payment), or at very low rates, with small margins. Financial business subsidizing the industrial / commercial.
Today you will find the inverse supply already discussed in many places. If you finance a minimum of X, the financial responsibility for a fixed discount, provided that you do it for a minimum period (if canceled before, besides the penalty of the loan must return the discount). Some also require that such funding is relying on a formula of concrete (called Multichoice or flexible financing with high final payment and possibility of returning the vehicle) funding.
Basically, if you think about it, look very different but are similar in background. In the first case, the lender assumes the cost share to share. The second release that "subsidy" start, suddenly. But there is a substantial difference.
The discount is good business
Consider a discount rate of € 100,000 per fund. Would really costs money to financial? Well, not as much as it seems, rather it is an excellent investment that will pay the customer. And in the time of funding a series of income are unleashed. Think of funding of 18,000 euros to 5 years, with an associated discount of $ 1,000 and a minimum stay of four years (persistence, does anyone is familiar with this word in other sectors?):
Arrangement fee of 3% directly to the dealer (they are already 540 euros).
Single premium insurance death, disability, payment protection, card removal, mobility, etc ... let's make premiums (not exaggerating) of 2,500 euros. Well, 20% can be easily net financial income for another 500 euros.
That is, he has collected at the time of signing the loan 100% and over have earned money. If we add that the loan could easily move about 10% or 11% in those 4 years will get a greedy, very greedy gain. And cost, which is said to cost has cost him nothing.
The key, how to see, is in the inclusion of insurance in the amount to be financed, a business would surely be impossible to do not hide itself under funding, besides the same cover-opening fee that some dealerships or speak .
Opposite the old strategy of borrowing at 0% (which also had financed insurance) have earned money in the financial business and automotive, and have not stopped shaking the margins of the EFC, aided by the lack of competition in the markets strong financial and ignorance about the average consumer.
But besides the loan gives much more play.
The loan, the canary in the mine
The canaries were used in mines to detect gases before that affected miners. However, loans serve a similar function, are the canary in the mine for the marketing department of the firm. And it is very easy to understand.
When you buy a car and spend part of the corresponding database begins a countdown, where it is estimated that at X years you may be interested in another again. This period varies greatly from one person to another, no two clients are alike, and when to resume contact is an art. But the fact that the sale is financed somehow objective that moment of truth.
When you just pay a loan, a fee of 300 euros for example you have been meeting on time for five years, you release capacity of 300 euros monthly payment. If payments have been correct, the mark detected through the tip of the financial, a customer who has fresh 300 per month in your pocket, if your circumstances have not changed. A white blackbird, tested and financially, to the point that the relevant commercial activities (mailings, phone calls, etc ...) and the amounts to bet even higher.
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